So, you have your website up and running, you’ve even submitted it to the top search engines and tweeted the address to all of your followers. Why is it then that traffic to your site is much slower than you’d expected, and your online sales are practically non-existent? It’s most likely the result of a lack of Search Engine Optimization (SEO). If you’ve never heard of SEO, then you’re in luck, as this is a brief guide to understanding SEO, and the best ways to achieve it.

What is SEO? Search Engine Optimization is maximizing your chances of reaching the top of the page when people search for your services or products in the search engines. For example, if you are selling candies online, then SEO would allow for potential customers to easily find you by searching for “chocolates” or “lollipops”. By ranking high within the search engines, like Google or Bing, you have a greater likelihood of being the site that is clicked on when someone goes online to look for your product or service.

Why is SEO so important? Without SEO your site would, essentially, get lost amongst the millions of other sites on the internet. In addition to this, your competitors are most likely using SEO, so they are getting the customers or clients that you are missing out on by not doing search engine optimization for your company’s site.

Ways to achieve SEO. There are a variety of ways in which you can achieve SEO. One of the first things you must do is to make sure that the content on your site includes important keywords that will bring visitors to your site via the search engines. Keywords are vital to SEO. If you don’t include them within your site, especially within its metatags, then people will not be able to find you online unless they know your name or URL. You can also include your keywords in articles that you post to different article directories. You can find them directories by searching online, and can even hire someone to write these articles for you if you don’t have the time to do it yourself. Also, you may want to try starting a blog, where you post keyword-rich content for the search engines to fetch.

As you can see, SEO is crucial to building your online presence and driving visitors to your site. If you’ve noticed that there is little to no traffic or sales on your site, then the problem may just be a lack of effective SEO.

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